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How you can measure return on investment (ROI) through Adwords

Providing clients with accurate and measurable data on how much profit you’ve made from advertising in respect to how much you’ve spent on those ads is easy with Google’s PPC system – Adwords. ROI The...

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Search advertising and ROI

Jansen et al., (2008) ran a case study with academics to learn about the tremendous effect of search advertising. With more than 8,000 participants from 47 different countries, they found that search...

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